http://www.youtube.com/watch?v=iYhCn0jf46U

It's clearly not enough anymore just to airbrush people, this shows that people (or companies) are taking extra steps in order to remake and re image people. In this situation especially we have a woman who is taken pictures of and then completely transformed physically. However it doesn't even stop there because they continue to warp her through computer imaging programs.

It's important to realize that the issue doesn't just occur physically, but also through image enhancement programs. The computer is a powerful tool that can completely remake a person or change her enough so that the company will find her usable. Looking specifically at this woman's eyes in this video you can see they completely change them and make them far bigger than hers actually are. This model doesn't seem to mind (probably because she's a "plant") but in a real life situation it would raise the question whether models in this sort of industry specifically (billboard models) care about being transformed like this or whether they just care about the money.